CVN: CRM for a moving service (in development)
Project in development: a custom CRM from order intake to payroll calculation; 11 modules in the specification.
Service
CRM development for your company
Off-the-shelf CRMs (HubSpot, Pipedrive, Salesforce) often do not match real business processes — when you adapt them, you pay a subscription for features you do not use. Custom CRM development lets you automate exactly your own sales and customer service process, with no compromises and no monthly licence costs.
social.tech has developed several CRM systems for different industries — from B2B service companies to project management teams. Each system is built around specific business logic: capturing leads from forms and integrations, qualification, a deal pipeline, reminders, integration with email and WhatsApp, and reports for management.
AI-accelerated development makes it possible to build an MVP in 6–10 weeks and then develop the system iteratively, based on feedback from real users.
What is CRM development?
CRM development is building a custom customer relationship management system for a specific company: the system is built around your sales pipeline, statuses, fields and workflows, not around the structure of an off-the-shelf product. A custom CRM is needed when an off-the-shelf CRM (HubSpot, Pipedrive, Salesforce) does not fit your process and you pay a subscription for features you do not use. social.tech builds an MVP of a CRM system in 6–10 weeks, and a full system with integrations in 3–5 months. An MVP CRM system starts from ~12,000 EUR. For the Valtera sports school, social.tech developed a management system for applications, attendance, training plans and communication with parents; a CRM for the CVN moving service, with 11 modules in its specification, is in development. A custom CRM usually includes these modules:
- lead capture from forms and integrations, qualification and a deal pipeline;
- reminders, automatic lead assignment and email sequences;
- integration with email, phone and WhatsApp Business;
- real-time reports and dashboards by role.
What you get
What does a company get from a custom CRM?
A custom CRM system gives a company a process without compromises: a pipeline, statuses and fields that follow the way you work. A custom CRM has no monthly licences — you pay a one-off development fee and hosting (from 30 EUR/month). All leads from email, phone, WhatsApp and forms end up in one place, and managers see real-time reports.
| Feature | Off-the-shelf CRM (licence) | Custom CRM |
|---|---|---|
| Licence / per month | Monthly subscription (HubSpot, Pipedrive, Salesforce), including for features you do not use | No monthly licences: a one-off development fee + hosting (from 30 EUR/month); in the long run lower costs than Salesforce or HubSpot licences for 5+ users |
| Customisation | Often does not match real business processes; customisation happens within the limits of the standard product | The system is built around your sales pipeline, statuses, fields and workflows |
| Data storage | Depends on the vendor | In the EU; role-based access, audit log, backups |
| Integrations | Depends on the vendor | Gmail, Outlook, VoIP, WhatsApp Business, Meta Lead Ads, website forms |
| Ownership of the code | Depends on the vendor | The code is yours, with no vendor lock-in |
100% tailored to your process
You do not have to adapt to an off-the-shelf CRM. The system is built around your sales pipeline, statuses, fields and workflows.
No monthly licences
A one-off development fee + hosting (from 30 EUR/month). In the long run you save thousands compared with Salesforce or HubSpot licences.
Email and phone integrations
Gmail, Outlook, phone systems (VoIP), WhatsApp Business, Meta Lead Ads, website forms — all leads in one place.
Real-time reports for managers
Conversion rates, pipeline status, team productivity, forecasts. Dashboards by role — for the manager, the sales manager and the agent.
Automations and reminders
Automatic lead assignment, follow-up reminders, status transitions, email sequences. Salespeople focus on conversations, not on admin.
GDPR and data security
Data stored in the EU, role-based access, audit log, backups. Compliance with GDPR and the requirements of the Data State Inspectorate of Latvia.
How we work
What are the 4 steps of CRM development?
CRM development takes four steps. Analysis: a free consultation, a review of your processes, a technical specification and a fixed budget. Development: AI-accelerated iterative sprints with visible progress. Rollout: data migration, integrations, team training and a gradual launch. Support: maintenance and development under an SLA with a response time of up to 4 hours on a working day.
01 / 04
Analysis
We start with a free consultation and study your business processes, goals and user needs. The result is a clear technical specification, a list of features and a fixed budget.
02 / 04
Development
AI-accelerated development in iterative sprints. You see the progress at every stage and can give feedback. The code is yours, with no vendor lock-in.
03 / 04
Rollout
We migrate the data, integrate with your existing systems, train the team and run user testing. The launch is gradual, so day-to-day work is not disrupted.
04 / 04
Support and SLA
After the launch we provide maintenance, security updates and feature development under an SLA. Response time — up to 4 hours on a working day.
Price
How much does CRM development cost?
An MVP CRM system starts from ~12,000 EUR; a full system with integrations and reports from ~25,000 EUR. An exact estimate is prepared after a free consultation and a review of your processes. The LIAA digitalisation support grant can cover up to 50% of the project cost, and social.tech helps prepare the application.
We help you apply for the LIAA digitalisation support grant — EU co-funding can cover up to 50% of the project cost.
Get a free consultationProjects
Projects in this area
Valtera: sports school management system
Applications, attendance, training plans, assessments, invoices and communication with parents.
Worldwide Logistics: data parser and email campaigns
Company search by country and industry, a trade fair database, call statuses and email campaigns with domain checks.
social.tech CRM
Our own CRM: leads, clients, projects, invoices, a call plan and letters sent from the card.
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FAQ
Frequently asked questions
An MVP with the core features takes 6–10 weeks. A full system with integrations and custom reports takes 3–5 months. We develop iteratively, so you can start using it sooner.
The starting price for an MVP is from ~12,000 EUR. In the long run the cost is lower than Salesforce or HubSpot licences for 5+ users. We prepare an individual fixed estimate.
Yes, we write migration scripts from HubSpot, Pipedrive, Bitrix24, Excel or other systems. We test the migration before the final switch.
Yes — custom CRM development is a typical case for the LIAA digitalisation grant. We help prepare the application, and the support can cover up to 50% of the cost.
Yes, we offer SLA contracts from 300 EUR/month with a response time of up to 4 hours. They include bug fixes, security updates and feature development according to your priorities.
The CRM system's data is stored in the EU. Access to the data is role-based, every action is recorded in an audit log, and backups are made. The custom CRM complies with GDPR and the requirements of the Data State Inspectorate of Latvia. Security updates after the launch are provided under the SLA, which also covers bug fixes.
The code of the custom CRM is yours, with no vendor lock-in. After full payment you receive the right to use the work developed, and social.tech hands over the source code; a transfer of copyright can be provided for in the contract. The CRM data remains yours, and any data set can be exported. You can choose hosting in Latvia, in the EU or on your own server.
A custom CRM can be integrated with Gmail, Outlook, phone systems (VoIP), WhatsApp Business, Meta Lead Ads and website forms, so that all leads are in one place. A CRM can also be connected to the 1C and Horizon accounting programs, so that a new customer reaches the accounting system with the correct company details.
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