social.tech

Bitrix24 alternative

Bitrix24 is a ready-made workspace for companies, available in the cloud and as a self-hosted edition. If Bitrix24 has more tools than the team uses but lacks the company's own process, the alternative is a custom CRM system with only the company's pipeline, statuses and integrations.

What is Bitrix24 and what is a custom CRM?

Bitrix24 — Bitrix24 brings sales, tasks and teams into one place: sales pipelines, e-mail and WhatsApp integration, projects and tasks, and on higher plans sales automation and HR tools (vendor's pricing page, checked 09.11.2026). Bitrix24 On-Premise is the self-hosted edition: it runs on the company's server or private cloud, with access to the source code; Bitrix24 Cloud is hosted on Bitrix24 servers (vendor's website, checked 09.11.2026). A Bitrix24 user works with ready-made pipelines that can be set up within the product's limits. A custom CRM is a different approach: the CRM is built for one company around its sales pipeline, fields, roles and integrations, and the custom CRM has no modules that nobody uses. The cost of a custom CRM is development, hosting and maintenance, not a subscription. The choice between Bitrix24 and a custom CRM is usually a choice between a wide ready-made workspace and a narrow system for one process that connects to the company's other tools.

When is Bitrix24 the right choice?

Bitrix24 is the right choice when the company needs CRM, tasks and projects in one place and the standard Bitrix24 pipelines fit the sales process. Bitrix24 also suits a team that wants to start free and add every employee at once.

  • The team is large but the budget is small: On the Bitrix24 free plan you can add an unlimited number of users (vendor's pricing page, checked 09.11.2026).
  • The company wants a predictable monthly fee regardless of the number of users: Bitrix24 cloud plans have a fixed price per organisation with a user limit, not a price per user; the vendor's pricing page shows prices in US dollars — see the vendor's pricing page (vendor's pricing page, checked 09.11.2026).
  • Security requirements mean the system must run on the company's own server: Bitrix24 On-Premise is the self-hosted edition: it runs on the company's server or private cloud, with access to the source code; Bitrix24 Cloud is hosted on Bitrix24 servers (vendor's website, checked 09.11.2026).
  • You need not only CRM but also tasks and projects in one account.

Why do companies look for a Bitrix24 alternative?

Companies look for a Bitrix24 alternative when the ready-made workspace requires adapting to its structure while the company's sales or service process does not fit it. The reasons below are typical for any ready-made CRM, not only Bitrix24.

  • Employees have too many modules and use only a small part of them day to day; new employees find the system harder to learn.
  • Customisation needs a partner or a developer: Bitrix24 partners offer implementation, customisation, integrations and training (vendor's pricing page, checked 09.11.2026).
  • The process needs non-standard logic — an order from intake to payroll, or planning work on sites — that a standard CRM pipeline does not describe.
  • The data must stay in the EU or on the company's server, and the company has no IT team to run a self-hosted edition.
  • Accounting stays in Horizon or Tildes Jumis, and clients, invoices and payments must sync with accounting without double entry.

Bitrix24 and a custom CRM: a comparison

The Bitrix24 column holds only facts from the official Bitrix24 site and documentation with the date checked; the custom CRM column holds what social.tech states on its CRM development page.

Bitrix24 vs a custom CRM system (social.tech)
Property Bitrix24 Custom CRM (social.tech)
Model Bitrix24 On-Premise is the self-hosted edition: it runs on the company's server or private cloud, with access to the source code; Bitrix24 Cloud is hosted on Bitrix24 servers (vendor's website, checked 09.11.2026). The CRM is built for one company; no per-user licence
Price On the Bitrix24 free plan you can add an unlimited number of users (vendor's pricing page, checked 09.11.2026). Bitrix24 cloud plans have a fixed price per organisation with a user limit, not a price per user; the vendor's pricing page shows prices in US dollars — see the vendor's pricing page (vendor's pricing page, checked 09.11.2026). an MVP CRM starts from ~12,000 EUR, a full system with integrations and reports from ~25,000 EUR; a one-time development payment + hosting (from 30 EUR/month)
Data location Bitrix24 On-Premise is the self-hosted edition: it runs on the company's server or private cloud, with access to the source code; Bitrix24 Cloud is hosted on Bitrix24 servers (vendor's website, checked 09.11.2026). Data in the EU; hosting in Latvia, the EU or on your own server
Customisation Bitrix24 partners offer implementation, customisation, integrations and training (vendor's pricing page, checked 09.11.2026). Pipeline, statuses, fields, roles and reports follow the company's process
API and integrations Bitrix24 has a REST API for integrations, workflow automation and custom scenarios, with public documentation (vendor documentation, checked 09.11.2026). Gmail, Outlook, VoIP, WhatsApp Business, Meta Lead Ads, website forms; the system's API or web services, a regular file exchange (XML, CSV) or an intermediate database
Integration with Horizon/Jumis No information on a ready-made integration with Horizon or Tildes Jumis was found on the official Bitrix24 site The CRM can be connected to the accounting software 1C and Horizon
Code ownership Bitrix24 On-Premise is the self-hosted edition: it runs on the company's server or private cloud, with access to the source code; Bitrix24 Cloud is hosted on Bitrix24 servers (vendor's website, checked 09.11.2026). After full payment, the source code and the intellectual property rights to the developed solution pass to the client. The data can be exported at any time.
Time to implement Depends on the plan, the settings and the partner an MVP takes 6–10 weeks, a full system with integrations and custom reports 3–5 months

How does switching from Bitrix24 to a custom CRM work?

Switching from Bitrix24 to a custom CRM means exporting the data, mapping it and running in parallel. social.tech writes migration scripts from HubSpot, Pipedrive, Bitrix24, Excel or other systems and tests the migration before the final switch.

  1. Export data from Bitrix24

    Bitrix24 CRM data (leads, deals, contacts, companies, invoices and more) can be exported from the list view as xls or csv; exporting needs the right permissions (vendor documentation, checked 09.11.2026). For regular sync during the switch, the Bitrix24 REST API can be used.

  2. Mapping

    Bitrix24 leads, deals, contacts and companies are mapped to the custom CRM's data model, keeping the client history and the people responsible.

  3. Run in parallel

    The custom CRM starts with the main pipeline while tasks may stay in Bitrix24. An MVP CRM takes 6–10 weeks.

  4. Training and switch

    The team is trained, the migration is checked on real data, and then the work moves fully to the custom CRM.

Can you keep Bitrix24 and extend it?

Yes, you can keep Bitrix24 and extend it with a separate custom module or integration when Bitrix24 suits the team as a workspace and only one process or a connection to another system is missing.

Bitrix24 is extended through its programming interface: Bitrix24 has a REST API for integrations, workflow automation and custom scenarios, with public documentation (vendor documentation, checked 09.11.2026). Through the API a custom app can read and write deals, contacts and tasks, while a process that does not fit Bitrix24 — such as planning work on sites or warehouse records — runs in a separate system.

social.tech picks the integration method by what the system allows: the system's API or web services, a regular file exchange (XML, CSV) or an intermediate database.

Examples of custom CRMs

These social.tech projects are custom CRM and management systems built around one company's process.

Related pages

Frequently asked questions

The Bitrix24 price depends on the plan, not on the number of users: Bitrix24 cloud plans have a fixed price per organisation with a user limit, not a price per user; the vendor's pricing page shows prices in US dollars — see the vendor's pricing page (vendor's pricing page, checked 09.11.2026). On the Bitrix24 free plan you can add an unlimited number of users (vendor's pricing page, checked 09.11.2026).

Yes, Bitrix24 has a self-hosted edition. Bitrix24 On-Premise is the self-hosted edition: it runs on the company's server or private cloud, with access to the source code; Bitrix24 Cloud is hosted on Bitrix24 servers (vendor's website, checked 09.11.2026).

No ready-made integration with Visma Horizon was found on the official Bitrix24 site, so it would have to be built. Bitrix24 has a REST API for integrations, workflow automation and custom scenarios, with public documentation (vendor documentation, checked 09.11.2026). Visma Horizon has an open REST API platform for integrations, with public documentation in Latvian (vendor's website, checked 09.11.2026).

Data is moved out of Bitrix24 by export or REST API. Bitrix24 CRM data (leads, deals, contacts, companies, invoices and more) can be exported from the list view as xls or csv; exporting needs the right permissions (vendor documentation, checked 09.11.2026). social.tech writes migration scripts from HubSpot, Pipedrive, Bitrix24, Excel or other systems and tests the migration before the final switch.

A small company whose process fits the standard Bitrix24 pipeline is usually fine with Bitrix24, because it can be used without development. A custom CRM makes sense when the sales process does not fit the ready-made pipeline or when you need integrations Bitrix24 does not provide. A custom CRM MVP starts from ~12,000 EUR.

The custom CRM's data is kept in the EU, with role-based access, an audit log and backups. Hosting can be in Latvia, the EU or on your own server.

After full payment, the source code and the intellectual property rights to the developed solution pass to the client. The data can be exported at any time.

Sources

Facts about other products come only from the vendors' official pages; each fact has a link and the date it was checked.

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Bitrix24 is a trademark of its owner. Visma Horizon is a trademark of Visma. social.tech is not affiliated with the makers of these products; the product names are used only to name them.